Sound: With a sweet soul vibe reminiscent of Sade and a fresh mix of LIVE and electronic instrumentation from production duo David Franz and Francis Phan, the new sound of spoken-word soulstress, Iyeoka (pronounced “EE-yo-kah”) is emerging as a perfect balance of thought provoking lyrics, captivating vocals and gratifying music production.
The name of the new EP “This Time Around” is far from just a slogan or a silent vow. This Time Around is an anthem addressing the hopes and dreams of each of us, from the individual to the Nation, and the innate power we all have within us to change everything. As we navigate through one of the most transitional periods of our generation, Iyeoka’s music speaks of the journey that catapults us through the challenges and triumphs, chronicling the trajectory of our lives as an extraordinary people and the changes we’d like to make This Time Around.
I first met Young Twinn four years ago for some mix work I did for him and his management company Undertaker Entertainment. This kid is a real talent and has definite cross over appeal. He’s based in Houston and he’s definitely worth checking out. When Undertaker was looking to do an iPhone app, I of course seized on the opportunity. I had other music market apps in the works and I’ve had a good on going relationship with the company. Plus what made the project desirable was that Young Twinn’s management has done a great job with his marketing and branding, so there was plenty of content for me to pull from.
Some of the cool features in this app that don’t seem to be present in other music marketing apps are support for RSS feeds for YouTube and Twitter. The great thing about this is that I didn’t have to do any server side development. Soon, I hope to have Picasa and FlickR support as well. The only reason this app is not released yet is that I have to make sure it’s iPhone OS 3.0 beta compatible, which is now a requirement for submission to the iTunes store. The video above are screenshots of the app. I couldn’t do motion capture of the iPhone sumulator because the simulator doesn’t support audio playback and YouTube embeds in WebKit.